This research paper intends to reflect the investor’s attitude towards gold. This paper assesses and indicates that gold is an investment that is consistent due to various reasons in an investor’s portfolio. This study reveals the various landscapes shaped by complex factors for an individual investor. The result highlights the role of gold in the investment and collectively enhances the dynamic attitude of investors while investing in gold. The research study is original in terms of final output, and the data collection is based on primary sources from 150 respondents from Bengaluru, India. The study sheds light on the determinants influencing an investor’s behaviour to invest in Gold. The return aspect may vary for an investor, but the investors’ attitude and the expectation of an added appreciation value act as a motivational factor to invest in gold.