Scholarlink

The current study concentrated on the connectedness, originality, and usability of the digital banking services made by the neobanks from the standpoint of the customers. This is a piece of research that attempts to understand the effect of demographic factors like age and gender on the customer adoption. The means of data collection was through questionnaire and then the data were analyzed using statistical analyses such as one-way ANOVA, multiple linear regression, independent sample t-test, and Spearman’s rank correlation. The results confirm the position of innovative characteristics in fostering adoption and reveal the marked differences in attitudes by gender and age. Neobanks may seize a bigger part of the market embracing more innovative services and at the same time dealing with the myriad demands of the customers as recommended by the study.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Consumer Perceptions of Convenience, Accessibility, and Innovativeness in the Adoption of Digital Banking: A Neobank Perspective

  • 章节

  • 发表日期：

    2025年

查看全文
  • Hemalata Radhakrishna,
  • Ipsita Mohanta,
  • Konyn Tuba Lappay,
  • B. Harani

摘要

The current study concentrated on the connectedness, originality, and usability of the digital banking services made by the neobanks from the standpoint of the customers. This is a piece of research that attempts to understand the effect of demographic factors like age and gender on the customer adoption. The means of data collection was through questionnaire and then the data were analyzed using statistical analyses such as one-way ANOVA, multiple linear regression, independent sample t-test, and Spearman’s rank correlation. The results confirm the position of innovative characteristics in fostering adoption and reveal the marked differences in attitudes by gender and age. Neobanks may seize a bigger part of the market embracing more innovative services and at the same time dealing with the myriad demands of the customers as recommended by the study.