One of the main directions for sustainable development of mountainous regions is rational application of touristic and recreational resources, especially in quite densely populated regions, and environment is known with low sustainability. The mentioned issue constitutes one of urgent topics of modern times and identification of issue and setting a reference in line with its settlement (on the example of particular region) will bear an applicable significance. Tourism is granted with priority in line with increase of social and economic level of mountainous Adjara, but there are number of problems in its development. The work evaluates the potential of touristic and recreational resources of mountainous Adjara, geographic originalities of tourism development and the role of tourism in increase of local population’s living standards. There are established the territorial originalities of ecological transition potential of tourists and on the basis of existing resources, there are determined the development perspectives of some particular type of tourism.