This chapter explores the concept of temporal valuation, focusing on how individuals and societies perceive and allocate value to time. It examines the distinction between natural time, as a formal reference and measurement, and social time, shaped by cultural and societal norms. The chapter discusses the implications of time perception on individual and collective decision-making, highlighting the role of time orientation, temporal preferences, and intertemporal choice in shaping economic and social behavior. It integrates insights from psychology, sociology, and economics to analyze how balanced temporal perspectives can enhance well-being, strategic planning, and long-term societal goals.