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Digital technologies are leading to the convergence of retail and media. Contemporary retailers are becoming media companies.

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Digital Environment and Online Shopping

  • 章节

  • 发表日期：

    2025年

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  • Martin Block,
  • Frank Mulhern,
  • Larry DeGaris,
  • Don Schultz

摘要

Digital technologies are leading to the convergence of retail and media. Contemporary retailers are becoming media companies.