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Technological advances, including artificial intelligence (AI), automation, and analytics, are transforming the retail environment. Consumers frequently encounter increasing automation, but most AI applications are not consumer-facing. Machine learning algorithms and enhanced computational power assist decision-making for retail stakeholders, especially with respect to segmentation, content development, and attribution modeling.

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Artificial Intelligence, Automation and Analytics

  • 章节

  • 发表日期：

    2025年

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  • Martin Block,
  • Frank Mulhern,
  • Larry DeGaris,
  • Don Schultz

摘要

Technological advances, including artificial intelligence (AI), automation, and analytics, are transforming the retail environment. Consumers frequently encounter increasing automation, but most AI applications are not consumer-facing. Machine learning algorithms and enhanced computational power assist decision-making for retail stakeholders, especially with respect to segmentation, content development, and attribution modeling.