The increasing ubiquity of social media platforms has changed the system of post-secondary education and has profoundly affected the lives of users, with almost everyone benefiting from it. It has also innovated the way student access data and connects with each other. The rise of online communities and the essence of the online environment have given rise to worldwide social networking platforms. The event includes numerous activities, from making virtual friends to chatting with them and exchanging images and videos. This research investigates the overuse of social media platforms and specifically the impact on the academic careers of students. The primary goal of this research is to target urban and rural graduate students in the Department of Computer Science at Harivandana College to determine how social media affects their academic performance and to examine both the strengths and weaknesses of social media use to reduce its use and improve one's academic career while providing suggestions for enhancing learning. An analytical research approach was used in this study, as well as a cross-sectional survey and questionnaire to collect data. The findings show that social media significantly affects a student's academic path. There are also physical and mental effects that can result. In addition, study hours may deteriorate. On the contrary, online earning through social media can increase one's income source. Notably, Instagram, WhatsApp, and YouTube emerge as the most used platforms for educational purposes among the surveyed students. This research sheds light on the multifaceted role of social media in the lives of college students and attempts to enhance academic activities. Social media and education are becoming increasingly entwined. It has also become an addiction that creates a gap between parents and students. Students prefer to share their problems, feelings, and frustrations with their elders on social media, as they find it easier. Such research enhances education and knowledge. The findings of my study will also be useful for educational policymakers and social networking site developers.