This chapter, Consumer Relationships, explores what it takes to develop relationships between knowledge producers and knowledge consumers. The chapter first discusses what consumer interests are, and, within a national security context, separates interests into national and departmental perspectives. A three-part typology of consumer relationships is discussed based on the schools of thought that call for a distance relationship, a close relationship, and a blended relationship between producer and consumer. A sample of cognitive factors that influence the knowledge consumer’s receptibility to the knowledge producer’s attempt to transfer knowledge is provided. These include absorptive capacity, uncertainty absorption, knowledge ambiguity, and misplaced concreteness. The chapter concludes with a discussion of consumer engagement when attempting to create novelty using three examples. One example shares the evolution of consumer engagement over a period of 4 years. A second example discusses the importance of consumer feedback when starting something new. A third example discusses the different perspectives that producer and consumer have over what they each perceive as quality intelligence.