Digital transformationDigital transformation, characterized by integrating digital technologies into all aspects of business operations, has profoundly reshaped the economic and social landscape. While it offers unprecedented opportunities for growth and innovation, it also raises significant questions regarding ethics and corporate responsibility. This study explores the ethical practicesEthical practices essential to effective digital transformationDigital transformation management, focusing on data privacyData privacy protection, cybersecurityCybersecurity, and equity of access to technologies. Reviewing the literature identified in the SCOPUS database over the past decade, we identify fundamental ethical principles and propose a normative frameworkNormative frameworks to guide organizations. The research highlights the importance of robust and transparent governance, a commitment to digital inclusionDigital inclusion, and the need for clear policies that ensure respect for human rights in the digitalInnovation in digital ethics ageHuman rights in digital age. In the end, we discuss how the adoption of ethical practicesEthical practices not only mitigates legal and reputational risks, strengthens consumer confidence and promotes a sustainable businessBusiness ethics environment. This work contributes to the academic and practical discourse, offering valuable insights for business leaders and policymakers in navigating the complexities of digital transformationDigital transformation ethically and responsibly.