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In Chapter 1, we establish the context for the book. We first describe the research we embarked on to write this book. We introduce you to the companies we studied, and describe the three workplace strategies each company had chosen: remote-first, office-forward, and hybrid. Also in Chapter 1, you meet the nine personas we discovered; they are the current occupants of the new workplace. We explain that these personas come into focus when company workplace strategy and employee work location preference are simultaneously considered. This insight sets the stage for the big Ah-ha of our research: the nine personas are not all aligned to their company’s workplace strategy. The chapter concludes with the core argument we make through the rest of the book: It is not about the strategy you choose; it is about how you align your strategic priorities with your employees’ preferences.

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Introduction

  • 章节

  • 发表日期：

    2025年

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  • Radostina Purvanova,
  • Alanah Mitchell

摘要

In Chapter 1, we establish the context for the book. We first describe the research we embarked on to write this book. We introduce you to the companies we studied, and describe the three workplace strategies each company had chosen: remote-first, office-forward, and hybrid. Also in Chapter 1, you meet the nine personas we discovered; they are the current occupants of the new workplace. We explain that these personas come into focus when company workplace strategy and employee work location preference are simultaneously considered. This insight sets the stage for the big Ah-ha of our research: the nine personas are not all aligned to their company’s workplace strategy. The chapter concludes with the core argument we make through the rest of the book: It is not about the strategy you choose; it is about how you align your strategic priorities with your employees’ preferences.