This chapter explores the evolving nature of memorialization and grief in the twenty-first century, focusing on vernacular memorials—informal, personalized forms of remembrance that exist outside traditional, sanctioned practices like tombstones and monuments. It examines a variety of contemporary memorial practices, including roadside memorials, spontaneous shrines, memorial tattoos, and virtual memorials, all of which reflect a shift toward individualized expressions of mourning and memory. Roadside memorials, such as ghost bikes, offer public spaces for grief while advocating for social change, blending personal loss with activism. Memorial tattoos provide a permanent, embodied tribute, allowing mourners to carry the memory of the deceased on their bodies, marking grief in a deeply personal way. Virtual memorials, such as Facebook memorialized profiles and online cemeteries, blur the boundary between life and death, enabling ongoing interaction with the deceased through digital platforms. This chapter also explores how digital spaces have introduced performative aspects of mourning, raising questions about the authenticity of online grief through phenomena like “bandwagon mourning.” The rise of secular and personalized forms of memorialization is situated within broader societal shifts, such as a decline in religiosity and a growing desire for individual agency in death rituals. Additionally, the chapter discusses traditional commemorative practices, such as Día de los Muertos, which continue to evolve as expressions of cultural identity and community building. Through these diverse forms of memorialization, this chapter highlights how the interaction between personal mourning and collective memory is changing, providing new opportunities for connection, social identity, and public grieving in an increasingly digital and individualistic society.