In this dynamic e-commerce environment, green supply chain practices and advanced technologies are to be fully integrated into the organization to achieve sustainability and competitive advantage. This paper aims to find the influence of leadership as a moderating variable in the successful implementation of green supply chain initiatives and technology integration into the e-commerce sector of Bangalore. Utilizing a real-time case study of the leading e-commerce firms based out of Bangalore, the research makes use of statistical data such as ANOVA to evaluate relationships and impacts Chopra and Meindl (Chopra and Meindl in Supply chain management: strategy, planning, and operation (7th ed.). Pearson 2020). The results call out the necessity of forward vision for leadership in augmenting their creations towards sustainable practices and technological advancements and this is what the potential stakeholders will get working to enhance sustainability in operations in e-commerce.

错误:搜索内容不能为空,请输入英文关键词
错误:关键词超出字数限制,请精简
高级检索

Leadership as a Moderator in Green Supply Chain and Technology Integration: A Case Study of E-Commerce in Bangalore

  • K. MeenaDevi,
  • C. H. Raja Kamal,
  • Kumar SubbaAnantha

摘要

In this dynamic e-commerce environment, green supply chain practices and advanced technologies are to be fully integrated into the organization to achieve sustainability and competitive advantage. This paper aims to find the influence of leadership as a moderating variable in the successful implementation of green supply chain initiatives and technology integration into the e-commerce sector of Bangalore. Utilizing a real-time case study of the leading e-commerce firms based out of Bangalore, the research makes use of statistical data such as ANOVA to evaluate relationships and impacts Chopra and Meindl (Chopra and Meindl in Supply chain management: strategy, planning, and operation (7th ed.). Pearson 2020). The results call out the necessity of forward vision for leadership in augmenting their creations towards sustainable practices and technological advancements and this is what the potential stakeholders will get working to enhance sustainability in operations in e-commerce.