The chapter examines the main prerequisites that caused the digital transformation of the tourism sector. Statistical data on the state of domestic tourism in Russia are presented. The application of current digital technologies is analyzed, problems are identified, and discussion areas for the development of this industry are proposed. Key indicators used by the scientific community to analyze and evaluate a specific sector of the economy are defined. The influence of the periodic component of digital technology development on processes and phenomena in the tourism cluster of the Russian Federation, the positive aspects of the phenomenon and problematic issues of the digitalization result are considered. The purpose of the work is to provide a rationale for the balanced and thoughtful application of digital technologies in the tourism industry in order to increase the financial and economic indicators of the country's regions. In the chapter, the author relied on scientific data from domestic and foreign researchers in the field of tourism, statistical data from state statistics services, as well as data from the author's sociological survey on the topic of tourism innovations and satisfaction with the tourism experience, conducted at the beginning of 2024 through a questionnaire and subsequent processing of the collected responses. The materials of this chapter systematize the current problems in the digital segment of tourism development and focus on ways to solve the identified issues. The issue of “digital detoxification” is considered separately in the context of tourist behavior and attitudes towards the tourist experience, as opposed to what is called the “Metaverse of Tourism” - a combination of real and virtual space.