Mobility Management is a concept to promote sustainable transport and manage the demand for car use by changing attitudes and behaviour through so called “soft” measures (for example, information and service provision, communication or coordination). Mobility management measures do not generally require large financial investments, tend to have a high benefit-cost ratio, and are generally well accepted by citizens. They are often used as complementary activities to other “harder” measures. The City of Turku piloted three soft measures: a digital service map and two nudges. A wide team was included in both measures right from the initial planning phase. Cities can bring together relevant actors ranging from evaluators to service design to complement the work done in topic related departments. Collaboration between different actors ensures that planned actions are not only functionally executed but also designed for diverse target groups and properly evaluated. Wide enough cooperation paves the way for future scaling of successful activities with a deeper impact on travel behaviour.