There is a change from traditional planning approaches providing a shift toward more sustainable transport options. To support these policies, Workplace Travel Plans are applied that encourage the usage of active transport modes and sustainable behavior change. This research considers such mobility plans, where our approach provides a framework of connecting employee requirements, employer willingness, and site-specific options resulting in a list of suitable measures for a specific workplace. The utility of the measure is a value calculated for each measure, which enables the ranking of all measures. The case study was conducted an institution based in Budapest, Hungary. As a result, the most highly ranked measures are related to active modes, while the other top-ranked measures are related to different strategies, such as carpooling walking, and the traffic calming.