Shared automated electric vehicles (SAEV) can increase safety, reduce congestion, and provide environmental benefits to the urban transport system. Nonetheless, SAEV’s governance in the urban transport system is challenging. This paper proposes a novel interdisciplinary methodology and contributes to the governance debate from the ‘policy’ and ‘polity’ dimensions. We attempt to draw insight from the Norwegian cultural context and a willingness to use SAEV survey in Oslo, Norway. We analyse informal institutions from the cultural viewpoint using the Hofstede 6D model vis-à-vis a quantitative willingness to use SAEV survey. Then, we combine insight from the cultural indicators and survey to draw insight on the appropriate governance approaches from the ‘policy’ dimension of governance to promote SAEV deployment in Norway.