Tourism, as an area of research, has expanded its scope, reflecting a growing recognition in the academic community, parallel to the application of interdisciplinary concepts and methods. In fact, tourism research has studied its various implications from a multitude of perspectives and with interdisciplinary perceptions. In this sense, brand management and the communication process are fundamental to the success of organizations in the context of tourism, particularly with regard to brand identity, brand image, brand positioning and brand awareness. This chapter aims to present a theoretical reflection on the importance of brand management and communication in the specific context of travel agencies in Portugal (i.e. Pinto Lopes Viagens). From an interdisciplinary perspective, this chapter provides insights into marketing, communication and tourism management. At the end, limitations of the study and lines of research for future studies will be presented.