The study examines the role of accessibility in shaping consumer behaviour, particularly impulsive purchasing tendencies. Technological advancements have simplified transaction processes, potentially encouraging more frequent impulse buying. The research aims to analyse how the ease of access to digital platforms impacts impulsive behaviour among e-commerce consumers. It identifies a clear link between platform accessibility and impulsive buying patterns. Employing a phenomenological approach without manipulating variables, the study utilised VOSviewer for data collection. The findings indicate that impulse buying is significantly influenced by platform accessibility, positioning it as a critical factor driving impulsive purchasing behaviour in the digital marketplace.