This study analyzes whether Product Information Quality (PIQ), Streamer Information Quality (SIQ), and Streamer Credibility (SC) on Purchase Intention in the context of Shopee live-streaming. Trust and flow become mediating variables in consumer purchasing decisions. This study uses Stimulus Organisme Respon (SOR) theory to determine customer characteristics in purchasing through live streaming. Using a quantitative approach, the sampling method used is convenience sampling. The research was conducted by distributing a sample of 236 respondents who were then processed with SEM- Partial Least Squares (PLS). The results of the PLS analysis, all hypotheses proposed are supported except for the effect of PIQ and SIQ on flow. This study provides empirical findings that PIQ, SIQ, SC strategies are proven to increase customer purchase intentions which are strengthened by customer trust. This research enriches the theoretical study of life-streaming shopping behavior, which has differences compared to traditional shopping. The practical implication is that in live streaming, the quality of information is not enough to create flow. The ability to build flow should be considered in online marketing strategies since shopping is not only logical but also emotional.