‘There is no alternativeAlternatives’ arguments are fundamentally capitalist propaganda to hide shameful impacts of capitalismCapitalism and all its projects on people and the planetPlanet. Despite of the negative consequences of capitalismCapitalism, in the labyrinth of modern societies, capitalism stands as the dominant economicEconomic system shaping our everyday realities in the form of mass domesticationDomestication with American dreamDream as dominant globalGlobal dreamDream. Embedded in the fabric of everyday lives, it dictates the dynamics of commerce, labour, production and consumption.