This chapter explores how Palestinian startups are reshaping their communication strategies and public relations (PR) efforts in response to the demands of digitalization and digital transformation. It examines the strategic communication practices employed by three Palestinian startups navigating the digital transformation landscape. The work highlights managers’ understanding of the significance of digital transformation and argues that it is crucial for communication strategies to play a central role in shaping how the organization’s digital identity is viewed by its target audiences. Insights gathered from comprehensive interviews with startup managers reveal that digital communication strategies, characterized by a hybrid communication style and a focus on digital platforms, are integral to the broader process of digitization, a trend evident globally, including within the private sector.