Studies on strategic visual political communication on social media have taken various cultural turns globally. This chapter uses a visual rhetorical approach to analyse 277 photographs of the President of Ghana’s Facebook page (H.E. Nana Addo Dankwa Akufo-Addo) after he was sworn into office in 2021. Considering the thematic, conceptual, and thought-provoking implications of visual rhetoric, the findings indicated that the President of Ghana constructed national images of Ghana’s rich cultural heritage, its decorous political sphere, Ghana’s security preparedness, as well as its commitment to ethics, legal, and moral uprightness. The chapter discusses the finding’s broader implications for strategic communication and argues that visual rhetoric contributes to the praxis of strategic political communication.