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Public Relations (PR) practice is undergoing significant transformation in emerging economies and globally. The changing media landscape, economic challenges, and demographic shifts are reshaping PR's role in the marketing mix (Trejo, 2022). The field is evolving to address cultural nuances, with a focus on relationship-building and emotional connections, particularly in reaching diverse communities like Hispanics in the United States (Trejo, 2002).

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Concluding Chapter: Towards a New Era of Positive Public Relations: Insights from Emerging Economies

  • 章节

  • 发表日期：

    2025年

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  • Genevieve Bosah,
  • Robert Ebo Hinson,
  • Eric Kwame Adae

摘要

Public Relations (PR) practice is undergoing significant transformation in emerging economies and globally. The changing media landscape, economic challenges, and demographic shifts are reshaping PR's role in the marketing mix (Trejo, 2022). The field is evolving to address cultural nuances, with a focus on relationship-building and emotional connections, particularly in reaching diverse communities like Hispanics in the United States (Trejo, 2002).