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As AIArtificial intelligence (AI) technologies rapidly advance, their integration into marketingMarketing practices is shifting businesses capabilitiesBusinesses capabilities to engage with consumers in more targeted, efficient, and personalized ways. This chapter aims to explore the different ways in which AIArtificial intelligence (AI) can be implemented in marketingMarketing, while also considering the strategic implications of this technological evolution. In particular, AI applicationsAI applications will be discussed regarding customer segmentationSegmentation, advertising, content creationContent creation, communicationsCommunications, and customer service. Further, it discusses AIArtificial intelligence (AI)’s role in digital marketingDigital marketing, highlighting practical applicationsApplications for website designWebsite design and usabilityUsability, email marketingEmail marketing, search engine optimization (SEOSearch engine optimization (SEO)), search engine marketing (SEMSearch engine marketing (SEM)), and social media marketingSocial media marketing. The chapter further discusses AIArtificial intelligence (AI)’s contributions to consumer behavior analysisConsumer behavior analysis. Additionally, it outlines future research directions to further explore AIArtificial intelligence (AI)’s impact on marketing strategiesMarketing strategy and practices. In sum, it recognizes the transformative role of AIArtificial intelligence (AI) in modern marketingModern marketing and provides a foundation for understanding its benefits, challenges, and strategic considerationsConsiderations.

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AI Revolutionizing Marketing: Applications and Other Considerations

  • 章节

  • 发表日期：

    2025年

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  • Teresa Treviño-Benavides,
  • Flor Morton

摘要

As AIArtificial intelligence (AI) technologies rapidly advance, their integration into marketingMarketing practices is shifting businesses capabilitiesBusinesses capabilities to engage with consumers in more targeted, efficient, and personalized ways. This chapter aims to explore the different ways in which AIArtificial intelligence (AI) can be implemented in marketingMarketing, while also considering the strategic implications of this technological evolution. In particular, AI applicationsAI applications will be discussed regarding customer segmentationSegmentation, advertising, content creationContent creation, communicationsCommunications, and customer service. Further, it discusses AIArtificial intelligence (AI)’s role in digital marketingDigital marketing, highlighting practical applicationsApplications for website designWebsite design and usabilityUsability, email marketingEmail marketing, search engine optimization (SEOSearch engine optimization (SEO)), search engine marketing (SEMSearch engine marketing (SEM)), and social media marketingSocial media marketing. The chapter further discusses AIArtificial intelligence (AI)’s contributions to consumer behavior analysisConsumer behavior analysis. Additionally, it outlines future research directions to further explore AIArtificial intelligence (AI)’s impact on marketing strategiesMarketing strategy and practices. In sum, it recognizes the transformative role of AIArtificial intelligence (AI) in modern marketingModern marketing and provides a foundation for understanding its benefits, challenges, and strategic considerationsConsiderations.