This work emerges from the research interest in discourses of the new right-wing within the framework of a collective project that combines research on discourse, gender and identity construction processes in the current neoliberal stage from the perspective of Critical Discourse Studies. In line with what is happening on a global scale, in Argentina we can see how different expressions of the new right-wing are increasing and radicalizing their participation in the contemporary public sphere, within party politics—in the form of electoral victories or public repercussions—and into non-partisan organizations or from public figures support in the media ecosystem. A significant portion of the bibliography coincides in pointing out the complexity of the characterization of this phenomenon given its new rhetorical forms intertwined with its historical continuities, its fluctuating and unstable ideological content and its various conservative and neoliberal articulations that give rise to extreme and ultra-right expressions that are shifting the boundaries of the “sayable”. Given this scenario, we aim to investigate these displacements in the Argentine case, using critical discourse analysis tools. The analysis is based on a corpus of interventions by referents from the right-wing political coalitions Juntos por el Cambio and La Libertad Avanza, which includes heterogeneous discursive varieties into the discursive conjuncture that was generated into the context of the Covid-19 pandemic and the 2021 legislative elections. As prominent features can be mentioned a series of intertwined discursive strategies that involve normalization processes based on: the value rhetoric of mistreatment and violence; the systematic construction of an enemy otherness as “the other” of society based on the recurrence of the topos of threat; and the use of legitimization resources for exclusionary actions including the mythopoeic narrative of the past of conquest and extermination of the nineteenth century, which is cited as a model, the denial of crimes against humanity during the dictatorship and the attacks on human rights claims.