The Impact of Core Capabilities on the Adoption of Artificial Intelligence Applications in Jordanian Commercial Banks
摘要
This paper aims to demonstrate the impact of the core capabilities in its dimensions (sharing in the vision, organizational learning, manufacturing and developing new banking services, and technological capabilities) in adopting artificial intelligence applications in Jordanian commercial banks, where the descriptive analytical approach was used, and the community was composed of all Jordanian commercial banks. The number of them was (12) commercial banks, and the sample consisted of branch managers, department heads, and employees of the finance, information systems, and customer service departments in Jordanian commercial banks listed on the Amman Financial Market. (252) questionnaires were distributed electronically, and (225) questionnaires were retrieved. After reviewing and scrutinizing the questionnaires, (20) questionnaires were excluded due to incomplete answers to all items, so that the number of questionnaires retrieved and capable of statistical analysis became (205) questionnaires. The data was analyzed using (SPSS) software, and the most important results that were reached were that there was a significant effect. Statistics on the core capabilities in its dimensions (participation in the vision, organizational learning, manufacturing and developing new banking services, and technological capabilities) in adopting artificial intelligence applications in Jordanian commercial banks. Several recommendations were presented, the most important of which is the need to motivate management to increase the level of interest in practicing and adopting artificial intelligence applications.