Amidst a period marked by heightened environmental consciousness and concerns about sustainability, firms are progressively embracing green marketing tactics to conform to society expectations and exhibit corporate accountability. The objective of this study is to examine the influence of adopting environmentally-friendly marketing strategies on the overall operational effectiveness of a corporation. Green marketing entails the promotion of items that are ecologically sustainable. Employing a comparative study design to rigorously investigate the relationship between green marketing and corporate performance. Previous research will be collected and specifically directed towards those relevant to the research field. Based on the researcher’s comparative analysis and the theoretical framework of the study, a set of results was presented: an analysis of the marketing effectiveness of industrial institutions in Jordan, taking into account the influence of Islamic culture. Applying green marketing principles in all its aspects enhances the marketing efficiency of Jordanian industrial companies, as it allows for reducing costs, improving competitive advantage, enhancing reputation, increasing market share, and increasing customer loyalty.