This study seeks to examine the role of artificial intelligence capabilities on net benefit of using mobile applications among advertisers’ of Jordan in the context of the digital marketing. A quantitative approach has been designed to confirm the present study purposes. Structural equation model has been approached to evaluate the developed hypotheses of the study model. The findings show that artificial intelligence capabilities have a statistical evident on advertisers’ trust and satisfactions. The findings also offer that advertisers’ satisfaction has a significant influence on advertisers’ trust. Lastly, the findings supported that advertisers’ trust and satisfactions on advertisers’ net benefits. The present study provides considerable contributions to adverting context on the digital marketing setting, especially in the developing nations. The empirical examinations confirm that artificial intelligence capabilities can enhance the development process of mobile marketing. The results also can be used as a valuable reference for all parties of the field of the present study.