The current study examined the moderating role of marketing franchises on the relationship between smart payment solutions (accessibility, security, integration, functionality, user experience, regulatory compliance) and purchase intention. Quantitative methodology was adopted, and (446) consumers from Jordan responded to an online questionnaire. Through SPSS, results indicated the acceptance of study hypotheses indicating that marketing franchises moderate the smart payment ability to increase chances of purchase intention among customers in Jordan with r = 0.97 of correlation and a variance of 94.1%. As for the second hypothesis, it was accepted with a high correlation, indicating that smart payment solutions can increase the chances of purchase intention among customers in Jordan.