Samsung uses wearable technology to create a more interactive advertising experience that is integrated with users’ daily routines. Although this strategy has been successful in various international markets, it is still unclear how Samsung’s wearable technology-based campaigns are received by Indonesian consumers, who have unique cultural characteristics and preferences. This phenomenon reflects the gap between the rapid adoption of wearable technology and its use in ineffective marketing strategies. The main objective of this study is to evaluate the impact of the use of wearable technology in Samsung’s digital advertising campaigns on consumer engagement in Indonesia. This study uses a quantitative method with a case study approach. The population of the study was all Samsung wearable technology users. The sampling technique used purposive sampling with predetermined criteria, and the sample calculation used the Cochran formula. Data analysis in this study used Structural Equation Modeling (SEM) testing using SmartPLS. The results of this study indicate that wearable technology plays an important role in increasing consumer engagement with Samsung's digital advertising campaigns in Indonesia. This study also found that the perception of the quality of wearable technology functions as a partial mediation between the frequency of use and consumer engagement, indicating that positive perceptions of the quality of wearable technology can strengthen the impact of using the technology. For further research, it is recommended that this study be expanded by considering other factors that may influence consumer engagement, such as perceived privacy risks or data security concerns associated with the use of wearable technology.