As in many other eastern and central European countries, the issue of gender-sensitive language in Slovenia has been one of the most passionate linguistic topics in the public sphere for some time, between EU pressures, the proliferation of guidelines, grassroots feminist and queer voices and the general symbolism of the national language. However, a particularly lively discussion began after 2018, when a seemingly ‘radical’ proposal emerged to use the grammatically feminine form as neutral in a specific set of documents. In this chapter, I provide an overview of gender linguistic scholarship and its relationship to social contexts in Slovenia. I then turn to the most recent proposal and a critical discourse analysis of the public debate that it triggered, focusing on the mainstream Slovenian academic community. I will show that in parallel to some general language-internal arguments characteristic of global language-ideological anxieties, the discussion is characterized by specific socio-political concerns in Slovenia, which manifest themselves in a form of ‘narrative inversion’ clearly marked by anti-feminism as well as an unexpected level of overt misogyny and hate speech.