Observers have noted that anti-genderism as witnessed in central and eastern Europe—increasingly powerful and part of a global phenomenon—has led not only to existential tensions but also to theoretical ambiguities. Therefore, opposing it is as much a discursive struggle as one about policy. Linguistic analyses, finding the terms of this discourse shifty and unstable, often dismiss them as ‘empty signifiers.’ Instead, in this chapter I argue that the discursive aspects of anti-gender positions should be approached not mainly as denotation in structural semantics, but as a sociolinguistic matter of social meaning. Drawing on examples from central and eastern Europe, mostly Hungarian contexts, I present a semiotic analysis of ‘anti-gender’ discourse and its shibboleths, by treating them as a register of talk. The discussion allows me to explicate a conceptual basis for an (en)registerment approach and the processes by which it operates: clasping, relaying, and grafting.