Literature Review and Fundamentals
摘要
The literature review consolidates existing research on the monetary valuation of privacy, offering a theoretical framework that integrates assessment methods, contextual factors, privacy concerns, and behavioral biases. The chapter discusses the evolution of privacy valuation methodologies, emphasizing Willingness to Pay (WTP) and Willingness to Accept (WTA) frameworks. It concludes with providing a comprehensive taxonomy of privacy economics and insights into the challenges of consistently valuing privacy across diverse contexts and methodologies.