Introduction
摘要
This chapter introduces the economic perspective of privacy, outlining its historical development through three waves of research. It highlights the growing significance of personal data in economic models and explores the complex trade-offs individuals face between data privacy and service access. The chapter also presents the research questions and scope of the thesis, emphasizing the challenges in quantifying privacy’s monetary value. A detailed structure of the thesis is provided, guiding the reader through the subsequent exploration of privacy economics.