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In this chapter, we introduce rhetoric in both a historical and contemporary context. We also provide some useful rhetorical principles and tips to apply in your communications activity, such as the Five Ws, so popular in journalism today, the universal Aristotelian triad of ethos, pathos and logos, the ubiquitous Rule of Three (once you know about it, you’ll notice it everywhere).

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Understanding the Universal Usefulness of Rhetoric

  • 章节

  • 发表日期：

    2025年

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  • Olle Bergman,
  • Sarang Park,
  • Joanna Bagniewska

摘要

In this chapter, we introduce rhetoric in both a historical and contemporary context. We also provide some useful rhetorical principles and tips to apply in your communications activity, such as the Five Ws, so popular in journalism today, the universal Aristotelian triad of ethos, pathos and logos, the ubiquitous Rule of Three (once you know about it, you’ll notice it everywhere).