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If you are, indeed, considering maintaining a more structured online presence, ask yourself the same question you would before starting any communication activity: What are your objectives? What do you want to achieve? Defining your goals will help you focus and refine your online presence—and manage your audience’s expectations.

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Setting up and Executing a Plan for Your Online Presence

  • 章节

  • 发表日期：

    2025年

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  • Olle Bergman,
  • Sarang Park,
  • Joanna Bagniewska

摘要

If you are, indeed, considering maintaining a more structured online presence, ask yourself the same question you would before starting any communication activity: What are your objectives? What do you want to achieve? Defining your goals will help you focus and refine your online presence—and manage your audience’s expectations.