This research delves into the intricate relationship between creativity and disruption, examining their interconnectedness and their influence on effective management strategies within the contemporary higher education context. It examines management perspectives at various higher education institutions. The research uses a qualitative approach to investigate how management innovations effectively handle disruptions, with the objective of understanding the notion of disruption management. The key conclusions emphasise the importance of using disruptive technology, enhancing monitoring systems, making agile decisions, continuously adapting, and having organisational flexibility. The research highlights the significance of creativity in effectively managing and taking advantage of disruptions, suggesting novel approaches for contemporary managers and higher education institutions. Furthermore, it delves into the wider consequences of disruption as a catalyst for change and durability, highlighting the necessity for enduring, all-encompassing, and enduring solutions. This research provides useful insights into how educational institutions might cultivate adaptation and responsiveness, thereby facilitating sustained growth and beneficial societal influence in the face of disruptive challenge.