This growing phenomenon of the use of the online channel for the purchase of food products requires a deep and detailed analysis to understand all the factors involved in the decision of consumers to opt for this new purchasing channel and everything that this decision encompasses, which allows developing business strategies and public policies that maximize benefits and reduce risks linked to the adoption of this purchase-sale modality in this category of products. For this reason, this article carries out a bibliometric study, through the Bibliometrix tool, which seeks to evaluate the scientific-academic interest in this topic, its main areas of research, the regions involved and the impact of these studies, resulting in a phenomenon of global interest already consolidated as a focus of research, whose areas of study have been evolving to adapt to the emerging needs of the sector, and with both academic and practical implications, becoming an important tool to respond to the changing demands of the consumer and society, especially in terms of consumption habits, convenience, logistics efficiency and sustainability.