With cement standards on LC3 accepted widely around the world, the focus is now moving towards the commercialisation of the cement and increasing its acceptance by the market. The lessons that have been learnt during the process of standardisation in India can be applied for the further acceptance by the cement and construction industries. Further acceptance by the cement industry will require identification of suitable clay deposits and the best technologies for cement production. Use of the cement will require addition of the cement to concrete standards and building codes. Demand from users will require addition of the cement to relevant contracts of public infrastructure agencies. To overcome the inertia that is usual in conservative industries like construction will have to be overcome incentives for using sustainable materials. For this a proper system of certification of LC3 and the CO2 emissions saved has to be established. This article discusses some of the lessons learnt while interacting with various stakeholders in the production and use of LC3 and the way forward to an accelerated global acceptance of the cement.