This chapter provides a concluding reflection on the cultural politics of Russian tourism and on memory-making in tourism more generally. It firstly summarises key principles of memory-making in commercial city tours and provides an overview of modes of remembering and ways of relating to the Other discussed in the book, identifying three axes along which vernacular international relations are negotiated by guides and tourists. I then compare patterns of remembering between the three case study cities and identify the material heritage and urban histories, geopolitical relations, and historical core-periphery relations, as underlying factors for structuring patterns of remembering. I then outline how the conceptual approach adopted in the book provides a novel perspective for studying cultural memories in the tourism industry. Finally, I reflect on the transformative potential of tourism encounters and the future of memory-making in a context where direct encounters between Russians and their neighbours have become significantly more unlikely.