Tourism is a crucial arena for the production, circulation, and negotiation of knowledge about the past. However, the existing literature on memory and tourism often provides limited insights into the processes and specific forms of memory production in tourism and its political significance. Incorporating scholarship from different fields, including writings in the fields of memory, heritage, and tourism studies, this chapter provides a critical discussion of limitations in existing work on the tourism-memory nexus and outlines how a conceptualisation of tourism as memory-making helps to overcome these. This conceptualisation is based on four premises: (1) an emphasis on memory-making as a process done by different actors; (2) a transnational approach that situates memory-making in a wider political context; (3) a consideration of the diverse cultural forms that memory-making takes, including an understanding of how they are shaped, but not determined, by commodification processes; and (4) an approach that sees memory as generative for social and (geo)political relations.