International scholars and practitioners proposed various approaches to evaluating a company’s investment attractiveness, focusing on the analysis of securities. In turn, the attractiveness depends on the investor and includes assessing risk, profitability, and individual preferences. However, there is no precise definition of this concept in foreign literature. Some researchers note that evaluating a company’s investment attractiveness also involves assessing the attractiveness of the country, industry, and region. Unveiling the economic essence of investment appeal will make it possible to develop comprehensive evaluation methodologies, thereby contributing to accurate analysis and informed investment decisions. The results of this research can be widely applied in the activities of the country’s economic ministries, economic entities, and investment institutions engaged in seeking and securing investments for developing key enterprises in the national economy. These organizations can use the research results to develop and adjust investment strategies, make decisions on the direction of investments, and assess the potential profitability and risks of investment projects. This will enable them to manage investment portfolios more effectively and promote the sustainable development of key sectors of the national economy. The practical value of the conducted research lies in the development of specific recommendations for finding ways to enhance the investment appeal of Kyrgyzstan’s core economic sectors, methods of investment support for this category of enterprises, the development of long-term forecasts for the development of various segments of the investment resource market, and the creation of algorithms for using advanced methods to improve the investment climate of the economy and key enterprises.