The Feira das Cantarinhas and Feira do Artesanato in Bragança holds significant social and economic value for the city, its residents, and local tourism. However, despite its importance, there is a lack of research examining the event's impact on tourism and the marketing strategies employed. Considering that, this study seeks to analyse the influence of sociodemographic and professional variables on the satisfaction, loyalty, and motivation of the Feira das Cantarinhas and Feira do Artesanato visitors. Data was collected through a questionnaire survey during the 2023 edition of the fair, 222 valid responses were collected. An inferential analysis was conducted to meet the study's objectives. The analysis revealed that higher satisfaction with the event is linked to greater loyalty and motivation to attend future editions. However, the correlations between these factors and the number of times participants had participated in or planned to attend were moderate to weak. Additionally, no significant differences were found between sociodemographic variables and satisfaction, loyalty, or motivation.