Scholarlink

This chapter discusses macro and micro economic environment and their impact on marketing strategies, environmental analysis and opportunities, concepts of culture, analysis of culture, cultural adaptation, culture change, and cross-cultural negotiations in marketing as major economic and cultural drivers. This chapter also addresses the economic risks and opportunities and analyses the strategies for developing critical management competence by the companies in destination markets. This chapter categorically addresses the influence of macro and micro economic environment, impact on marketing strategies, environmental analysis and opportunities, concepts of culture, analysis of culture, cultural adaptation, culture change, and cross-cultural negotiations in marketing on international trade and logistics.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Economic and Cultural Factors

  • 章节

  • 发表日期：

    2025年

查看全文
  • Rajagopal,
  • Vladimir Zlatev

摘要

This chapter discusses macro and micro economic environment and their impact on marketing strategies, environmental analysis and opportunities, concepts of culture, analysis of culture, cultural adaptation, culture change, and cross-cultural negotiations in marketing as major economic and cultural drivers. This chapter also addresses the economic risks and opportunities and analyses the strategies for developing critical management competence by the companies in destination markets. This chapter categorically addresses the influence of macro and micro economic environment, impact on marketing strategies, environmental analysis and opportunities, concepts of culture, analysis of culture, cultural adaptation, culture change, and cross-cultural negotiations in marketing on international trade and logistics.