In this chapter we discuss various strategies that may be employed to reduce the stigma associated with Tourette's syndrome (TS). We begin by reviewing traditional interventions, such as educational programmes and personal storytelling, which have shown some success in enhancing knowledge and fostering empathy. However, increased awareness and attitudinal change do not always lead to actual behavioural change, pointing to a gap in current intervention strategies. Direct and indirect contact strategies, including the involvement of celebrities are also discussed for their potential to normalise TS. While these methods can generate empathy and alter perceptions, they also face criticism for potentially oversimplifying the experiences of individuals with Tourette's and failing to prompt systemic change. We then delve into more unconventional strategies, such as comedy and innovative campaigns, as promising tools for engaging the public in a more nuanced understanding of TS. While these approaches present unique challenges, they offer an opportunity to break down barriers in an accessible manner. We conclude by advocating for a more comprehensive, culturally sensitive approach to stigma reduction, suggesting that interventions should be developed in collaboration with people with Tourette’s and tailored to specific audiences. Emphasising the need for sustained, multi-faceted efforts, we argue that real change requires recognising the deep-rooted nature of stigma and addressing it through gradual, long-term strategies to achieve meaningful behavioural and structural change.