Beginning with critical gaps in research on Tourette’s syndrome (TS), this chapter provides our reflections on the journey behind this book, highlighting pivotal moments and research insights that shaped our approach to its composition. We examine how dominant narratives marginalise individuals with Tourette’s, perpetuating stigma and societal misconceptions. We also provide an overview of each section of the book, examining how structural and interpersonal stigma shape the lived experiences of people with Tourette’s, with comedy as a recurring theme, while proposing innovative interventions to combat stigma and foster inclusion. Finally, we advocate for a paradigm shift toward public understanding, acceptance, and inclusion, calling for research and policies that prioritise the voices of people with Tourette’s over-reductive medical approaches. By amplifying these perspectives, we aim to challenge stereotypes, foster empathy, and promote a more equitable society that values the contributions of people with Tourette’s.