This chapter reflects on the legacy and relevance of Jay Blumler for political communications scholarship by examining the applicability of the systems framework of political communication in sub-Saharan Africa (SSA). The chapter presents an overview of the theoretical status and prospects of political campaign communication scholarship in SSA and identifies the ways in which analyses of the practices, changes and consequences of political campaign communication in SSA can be deepened by the adoption of a systems framework. Following these, the chapter outlines how the systems framework of political communication fits into, buttresses and challenges ongoing discussions about the de-Westernization of media and communications studies in Africa. In doing so, the chapter concludes that the cross-cultural relevance of the systems framework in political campaign communications scholarship constitutes a useful example that is needed to provide some necessary nuance in the raging debate about the inapplicability of “Western” theories in non-Western contexts.