Armenia’s cultural heritage, encompassing over 24,220 monuments, is a cornerstone of its tourism sector, attracting global visitors to its ancient churches, monasteries, and UNESCO-listed sites. This research explores integrating cultural heritage into Armenia’s tourism, emphasizing the necessity for sustainable practices. The authors highlight the role of digital technologies in enhancing and preserving cultural assets amidst challenges such as natural decay and human impact. Utilizing data from various sources, the research examines how digital innovations (e.g., virtual reality, augmented reality, and interactive maps) can foster sustainable cultural tourism. Results indicate that Armenia’s rich cultural assets, including World Heritage sites and intangible cultural elements, present opportunities for historical and experiential tourism. To advance sustainable cultural tourism, the research recommends strategies such as enhancing marketing efforts, expanding tourism routes, preserving monuments, and leveraging digital tools to enrich visitor experiences. These digital solutions are essential for balancing tourism growth with the preservation of Armenia’s cultural heritage for future generations. The recommendations may be useful for policymakers, cultural institutions, and tourism stakeholders for implementing digital strategies in cultural tourism that align with sustainable development goals.