International Communication and Negotiation
摘要
No business transaction can be carried out without communication. International management involves communicating over national borders and dealing with cultural differences. To communicate, we use language, signs, and symbols, all determined by culture. In this chapter, we learn that effective international communication requires an understanding of cultural influences. We will learn about cultural differences in verbal and nonverbal communication. Finally, we conclude the chapter with a discussion of cultural differences in international negotiation.