The chapter interprets the tethered doppelgängers of Jordan Peele’s ( Us. 2019. Directed by Jordan Peele. Universal City: Universal Pictures.) as embodiments of Homo Economicus, defined as the version of ourselves that is driven entirely by economic decisions. In doing so, it applies a New Economic Critical reading in order to highlight the capitalist subtexts of Peele’s film, arguing that Us not only functions as an effective class allegory, but is also concerned with the perceived split between human capital and human subjectivity that characterises neoliberal understandings of labour and identity. The chapter then goes on to analyse how Peele’s film repositions W.E.B. Du Bois’s concept of double consciousness in light of this neoliberal context as a method through which Us’s protagonists recognise, interpret, and reconcile with the presence and impact of Homo Economicus on their daily lives. As such, the chapter argues that Us ultimately encourages its audience to recognise their own economic identities and subsequently to confront their own manipulation and control at the hands of wider market forces, systems, and ideals.